Adext AI is a Dynamic Audience Optimization Platform used to find the best audiences for your campaigns, identifying the lowest KPI cost, or the highest when it comes to metrics like clicks, impressions, conversions, etc.
Adext Artificial Intelligence will analyze the data it needs and based on this information will make intelligent decisions and take action. It will explore and find dynamic audiences that perform best for your ad sets and this way, improve your campaign’s performance.
It uses Machine Learning, a computer system that performs a specific task using patterns and inference, instead of explicit instructions. With sample data or "training data", it makes predictions or decisions. To use Machine Learning as a tool, you link your campaign’s data to Adext so it can extract, analyze, and predict with millions of data on how to iterate best.
That’s why it’s a great time-saving tool. This quantity of iteration would take a human a really long time to do, bordering on impossible. Adext makes this a possibility enhancing your digital marketing capabilities and augmenting them, giving you the control and support of machine learning tools that simultaneously automate, optimize and simplify the data analysis process so you can concentrate on the strategy of your campaign.
Now you can work further on your ad copy and design, as well as increase the quality of the material you want to insert into Adext without worrying about exploring and finding the audiences you need. To achieve these goals, Adext AI has designed different AI Tools and machine learning models:
Our AI will explore through iteration which is the best-performing audience for your ads and optimize your budget accordingly. To do this it will create a clone of your Original Ad Set (OA) which will be shown in your dashboard as Smart Ad Set (SA). This is the first phase that is needed to optimize your campaign, because it is through the exploration process that Adext can pinpoint the best performing audiences, and after it has found them you can move on to using Amplify.
Some costs may increase at this point since the goal is not to improve the results of your KPI’s but to find audiences. Read here about Adext Best Practices.
It boosts your ads further by using different machine learning models exploiting your winning audiences, therefore widening the possibilities. After your audiences have stood out by their performance (In the first phase with Explore AI), you can choose among different Machine Learning models according to your objective and KPI. Each model is designed to help you in different ways and offer more options to optimize your campaigns and ads and improve the results. For more information about this model, read Everything You Need to Know about Amplify here.
So... are you ready to create your first Smart Campaign? Click here if you want to know how!
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