Adext AI, a dynamic audience optimization platform driven by artificial intelligence, is a powerful tool in the hands of marketers. However, for it to work effectively, there are three fundamental elements to consider: data, time, and budget. In this article, we will delve into these aspects and provide best practices to unlock the full potential of Adext AI.
Data: Powering AI Insights
Adext AI relies on data extracted from the campaigns you link to the platform. This dataset encompasses various factors, including interests, behaviors, location, language, costs, and more. This data forms the foundation of Adext AI's optimization process, ensuring your campaigns achieve their best outcomes. To make the most of this, it's crucial to ensure your campaigns are correctly configured, and data tracking tools like Google Analytics and Facebook Pixel are thoughtfully implemented.
Time: Allowing Learning and Optimization
Time plays a pivotal role in Adext AI's learning and optimization capabilities. Campaigns should ideally run for a minimum of 10 days. This time frame grants Adext AI the opportunity to learn and refine its optimization strategies. Longer campaign durations lead to more comprehensive AI learning, resulting in more favorable outcomes.
Budget: The Key to Success
Adext AI operates on a budget, which is the lifeblood that powers its performance. Allocating an appropriate budget is vital for achieving your desired bidding and results.
The budget is distributed carefully throughout your campaign to yield the best results.
For exploratory purposes, it's recommended to allocate a minimum of $2 per day per audience. However, if your average Cost Per Acquisition (CPA) surpasses $2, you can use a specialized formula to determine the most suitable budget:
Daily Budget = (Average CPA) x (Connected Ad Set/Group) x (Number of Audiences to Explore)
For example, if your campaign includes a single ad set exploring all ten audiences in the Adext Extended version, and your CPA is $13 USD, your recommended daily budget would be $130 USD. This budget allows your audiences to convert at least once a day, intelligently distributed by Adext's Artificial Intelligence to maximize results.
New Insights: Fine-Tuning Budget Calculation
When calculating your budget, it's essential to consider the cost per conversion aligned with the original campaign's conversion configuration. This approach aims to recreate the circumstances of the original campaign within each cloned ad set by Adext.
For instance, if your original campaign is configured for message conversions but results in website sales, use the CPA of the message conversion to calculate the optimal budget for Adext, mirroring the setup of the original campaign.
Achieving Success: Adext AI Best Practices
Conduct a comprehensive web analytics audit to ensure precise data tracking tool placement on every webpage.
Choose an attribution model that aligns with your business model.
Select the right conversion configuration, avoiding errors.
Optimize campaigns before connecting to Adext AI.
Personalize your dashboard with relevant KPIs.
Conduct an analysis audit before Adext AI optimization.
Implement campaigns with an appropriate inventory or not tied to a specific launch, allowing for an initial 10-day test period.
By adhering to these best practices, you can unleash the full potential of Adext AI and achieve remarkable campaign results. Remember, Adext AI thrives on data, time, and budget to deliver its magic. Implement your campaigns correctly, allocate a suitable budget, and reap the rewards.
For further guidance or inquiries, please don't hesitate to reach out to our dedicated team. We're here to support your journey with Adext AI.