Adext Best Practices

Adext AI is a Dynamic Audience optimization Platform and all artificial intelligence platforms needs essential elements to work, Adext and its artificial intelligence need 3 basic things:

We get the data from the original campaigns you connect to work with Adext; from them we get: interests, behaviors, location, language, cost, and more. Time allows the artificial intelligence to transform this data into learning to be able to allocate your budget in a better way, for this reason, we suggest a minimum duration of 5-10 days per campaign, remember that the longer your campaign runs, the better the AI learning for that campaign. When I talk about budget, I mean that we need fuel to run, which is the budget you allocate to your new campaign and this budget should be enough to reach the bids and bring results.

Our algorithms require a minimum of $2 per day per audience to explore in order to work. Your original metrics are a good starting point for calculating the most appropriate budget for your campaign. This formula can help you calculate a more appropriate budget:

Daily Budget = (Average CPA) x (Connected Ad Set/Group) x (Number of Audiences to Explore)

For example, let's say the campaign you're going to connect has a single ad set and you're going to explore all 10 audiences available in the Adext Extended version. For this campaign, your cost per action is $13 USD, multiplied by 10 audiences to explore and by 1 ad group/set, then your recommended daily budget would be $130 USD.

This budget will allow your audiences to convert once a day and will be distributed by Adext's Artificial Intelligence to get the best results every day. Don't worry if this budget seems too high, it is only for the exploration phase (which lasts an average of 72 hours), it will be distributed by artificial intelligence for better results and will be spent as needed in your campaign.

Also, here's our Best Practices list so you can get the most out of Adext AI and have the best results:

1.

Before you invest in digital marketing campaigns for Meta and Google, it’s advisable that you perform a web analytics audit on your website. Verify that you have data tracking tools installed on each page of your site (such as Google Analytics).

2.

Once you have an accurate RMS (Results Measurement System), set up the attribution model that relates to your business model. We recommend a first click attribution model.

First click will give you an idea of which channels are the ones that you can ascribe that first point of contact to, and, thus, make your digital media investment more efficient. Another attribution model that is recommended is Position Base, which distributes 100% of a conversion total to the different points of contact the final user used to get to the website and perform the desired action.

3.

Choose the right conversion. It’s recommended that you configure your Meta and Google Ads campaigns to a standard conversion model, not a personalized one. The standard model is the one found by default on the platform. It’s best to do this so you may avoid configuration errors.

4.

Make all the necessary optimizations before you connect Adext AI. Even if it’s just for a point of comparison or to maximize results. It’s advisable that your team makes their best effort regarding campaign optimization, this way you will be able to compare the best a human can do, against the power of Adext artificial intelligence.

If you are an e-Commerce, verify that you have the necessary inventory or that the campaign is not of any particular launch, this way your initial test with Adext AI can last 10 days without the changing campaign.

5.

Discover your Dashboard. You can personalize your dashboard to your liking, choosing the most relevant KPIs you want to see in each Smart Campaign.

Some of the KPIs you can choose are:

Your dashboard will show you a comparative table of the KPIs you select of your Original Ad Set (OA), in comparison with the KPIs Top Performers of the Smart Ad Sets (SA) of the Smart Campaign optimized by Adext AI.

6.

Is there an ideal pre-configuration? The pre-configuration depends on your objectives. For example, if you have an e-Commerce campaign and your pre-configuration demands a data layer, it will definitely give you an idea of metrics such as ROAS or ROI. Do an analysis audit before, and if you agree with the results of such an audit, Adext can begin from there.