A KPI Top Performer is an ad set that is focused on certain demographics, called a micro demographic. A Smart Ad Set is made up of 10 ad sets with different micro demographics, which will be tried by Adext AI in order to find the KPI Top Performers.
Adext tests run among these different demographics to find the best performing audience for each ad, generating multiple clones of the ad sets and trying them on the previously mentioned micro demographics. Within the same Smart Ad Set, you will find demographics that are top performers.
In the section of the dashboard titled KPI Top Performers, you will see your best-performing demographics for each KPI called Adext Champions, these include the following crown icon:
You will know the performance of each demographic and which one has had the best result according to its KPI’s.
Adext has found that audiences, even to a micro demographic level, are dynamic and evolving. That’s one of Adext’s advantages, it finds those micro demographic dynamic audiences for you so that you can use this information or insights and apply them to your creative and strategic efforts to reach the audience you want. Remember Adext AI offers you Artificial Intelligence models that you can use according to your needs and campaigns goals, like:
Our AI will explore through iteration which is the best-performing audience for your ads and optimize your budget accordingly. To do this it will create a clone of your Original Ad Set (OA) which will be shown in your dashboard as Smart Ad Set (SA). This is the first phase that is needed to optimize your campaign, because it is through the exploration process that Adext can pinpoint the best performing audiences, and after it has found them you can move on to using Amplify.
Some costs may increase at this point since the goal is not to improve the results of your KPI’s but to find audiences. Read here about Adext Best Practices.
It boosts your ads further by using different machine learning models exploiting your winning audiences, therefore widening the possibilities. After your audiences have stood out by their performance (In the first phase with Explore AI), you can choose among different Machine Learning models according to your objective and KPI. Each model is designed to help you in different ways and offer more options to optimize your campaigns and ads and improve the results. For more information about this model, read Everything You Need to Know about Amplify here.
If you have any questions contact us through our chat.