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What does the New Meta Conversions Feature do and how to set it up
What does the New Meta Conversions Feature do and how to set it up
Edgar Barrón avatar
Written by Edgar Barrón
Updated over a week ago

Now you can consult and select which conversions from Meta are considered for your total conversion number with the new Adext AI Conversions Feature.

You may have encountered a problem in the past with your conversions on Meta ads since sometimes they might not match. This is because Adext AI uses different types of conversions for its machine learning models and, in some cases your conversions reported might not match your primary ones.

To set up this new Feature open your AI Performance Results section and go to Conversions, then click on the button that says Choose Conversions.

A pop up will be displayed so you can select the conversions you want to be shown in your total conversion number. The selection you make will be the one that the AI will focus on and the one that remains by default. If you choose more than one custom conversion, the sum of the selection will be shown in your Conversions metric.

That’s all! Now you can sit back and enjoy the results.

It is important to note that there may be a delay of up to 24 hours before you have your personalized conversion in the campaigns created by Adext and it appears in the list of potential conversions. If you don't see your custom conversion listed in your Smart campaign dashboard, you can still optimize towards a conversion earlier in the funnel until the custom conversion is available. This ensures that your campaigns are still able to optimize towards a relevant conversion event while waiting for the personalized conversion to be available.

Remember that you can always review which conversions appear on your total conversion number in both hover columns allowing you to see all the other conversions and identify specifically where each of the conversions are coming from. This will allow you to see all the other conversions and identify specifically where each of the conversions are coming from. Additionally, you can change your selection of custom conversions at any time.

If you don't select a specific custom conversion, all possible conversions will be added together and shown in the conversion column, which can sometimes cause confusion. Therefore, it's important to regularly review and adjust your conversion settings to ensure you are tracking the most relevant conversions for your campaign goals.


If you don't have any custom conversions configured directly on your Meta platform, this option will be disabled for your Adext Smart Ad Sets.

Please send us your questions at this link https://help.adext.ai/ or through our chat.

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