This is a common question for us, and we want to explain in detail why our AI is something that shouldn't be compared with Google's or Facebook's. Both AI's are useful and are meant to perform two different things.
Adext doesn’t compete with Facebook Ads / Google Ads, but augments the audience selection capabilities of Facebook and Google. Adext is like a layer that goes on top of Facebook an Google Machine´s Learning, focused on micro-segmentation and continuous data iteration.
While Facebook’s goal (based primarily on behaviors and interests) and Google´s goal (based primarily on the keywords chosen and supported by the choice under their display network) is to improve the performance of a campaign in general , our patent AI works on the audiences to improve native’s Machine Learning from media, optimizing it and enriching it to achieve a better result, predicting what audiences will convert in the future.
This is achieved with a last-minute database, performing 10,000 simulations per Ad Set, per hour, per day. Therefore, each clone makes 240,000 daily simulations, using a linear regression model to make the best possible decision with the latest data generated from the campaign, iterating according to the selected conversion goal.
However, we did achieve to have an AI that performs the task better than any advertising agent who buys advertising spaces on several channels, also anyone using these platforms with technology pre-Adext. By technology pre-Adext, we mean older technology known as bid managers.
By connecting with Adext, you will be able to strengthen your campaigns. For example, with Facebook Ads, you will improve your "Look a Likes" campaigns, you will be able to exploit your audiences in a much more effective way, have the opportunity to obtain new insights from your campaigns, etc.
In the case of Google Ads, you will be able to verify the behavior of your keywords divided by audiences, improve your costs per conversion, your reach, greater effectiveness in your CTR's, etc.
Adext will centralize specific data as it learns from your campaigns and will improve the way in which it focuses on the KPI's you wish to obtain, according to your original campaign settings, while automatically managing your budget.
As long as you have a solid campaign structure and a good architecture within it, the data iteration will be much more concrete and effective when connecting your campaigns with Adext.
It is no "Magic", it is the power of our AI algorithms and our different machine learning models. In conclusion, Adext’s AI doesn’t pretend to do Facebook or Google’s job better than they do. That would be an ambitious goal, considering both have an important amount of the best talent in the artificial intelligence arena.