What does Watcher do?

With Watcher every change you make on your original campaigns and within your advertising platforms on an ad level, will be shown on Adext automatically.

The changes made on an ad level in your original campaign will be updated automatically in B and C. The changes involve the 3 ad sets or ad groups Adext works with are: A your original campaign, B an identical clone and C a clone optimized by the AI.

How to activate Watcher

You’ll have the option of activating Watcher when you assign your campaign’s optimization period.

Receiving Watcher notifications

Adext will show you notifications from Watcher within the platform whenever you make a change on Google or Facebook. You can find them by clicking on the Watcher Icon, on the upper right side of your screen.

If you have your ad on Facebook or on Google Ads, Adext will identify and notify you that you there’s a change in that ad, but it won’t specify if it was an adjustment made on the image, the header and/or the description. If you want to know exactly what the change was, you’ll have to consult it directly on the advertising platform the ad is in. 

How do I know if my Smart Campaign has Watcher activated?

If you want to see your Smart Campaigns that are on Watcher you can see them in your Activity Log Section and filter them by level:

  • Smart Campaign
  • Smart Ad Group
  • Ad
  • Demographic

You can also consult by activity type where you’ll have the option of selecting Watcher:

  • Status change
  • Budget editing
  • End date editing
  • Budget allocations
  • Amplify Change
  • CBA
  • Watcher

Once you have filtered them, your Activity Log will show you this screen:

In your Activity Log Section you’ll be also able to see each log and optimization of the AI, which will appear like this:

Read how to Edit when using Watcher here.

For any additional questions about Watcher, please write to us through our chat icon found on our platform.

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