A KPI Top Performer is an ad group that is focused on certain demographics, called a micro demographic. A Smart Ad Group is made up of 10 ad groups with different micro demographics, which will be tried by Adext AI in order to find the KPI Top Performers.
Adext tests run among these different demographics to find the best performing audience for each ad, generating multiple clones of the ad groups/sets and trying them on the previously mentioned micro demographics.
Within a same Smart Ad Group, you will find demographics that are top performers. In the section of the dashboard titled KPI Top Performers you will see your best performing demographics for each KPI called Adext Champions, these include the following crown icon:
You will know the performance of each demographic and which one has had the best result according to its KPI’s.
Adext has found that audiences, even to a micro demographic level, are dynamic and evolving. That’s one of Adext’s advantages, it finds those micro demographic dynamic audiences for you so that you can use this information or insights and apply them to your creative and strategic efforts to reach the audience you want.
Remember Adext AI offers you Artificial Intelligence models that you can use according to your needs and campaigns goals, like:
Adext AI Explore Only – It assigns an audience to a different Key Performance Indicator (KPI), based on the predictions of thousands of simulations over a 24-hour period per every Ad Group/Ad Set, optimizing the budget with different audiences according to this data, identifying your winning performing ads.
Explore AI vs. No AI- It finds the best performing audiences while putting Adext AI to the test against your original campaigns’ results. Expect one or a few more audiences to surpass the results of the original Ad Groups / Sets in KPI’s like: Cost Per Thousand Impressions, Cost Per Click, Click-Through Rate, Conversion/Action Rate, Cost Per Conversion/Action and Return On Ad Spend, if included in your configuration. Find out more reading How does Adext AI work? Explore AI Only and Explore AI vs. No AI
Amplify Beta- boost your winning audiences, widening the possibilities. Once these audiences have stand out by their performance, you’ll be able to choose different Machine Learning models with and try the one you think will make your campaign’s results increase. More on Amplify Beta here