When one of your Smart Campaigns has a conversion uplift, your account will be upgraded to an Adext “AI Uplifted Account”. From that moment on you’ll run your ad set/groups 100% with Adext AI.
This means means you’ll run your ad set/groups 100% with Adext AI using 100% of your assigned budget.
It’s different from the Adext A/B Try Out where you ran on a 50-50 test: one with your original ad groups and one with Adext AI ad groups, splitting your budget as well. With Adext 100 you only run the Adext AI clones, and all of your budget is assigned to the ad set/groups that perform better so you can achieve the best results.
Adext AI goal is to find the best demographics for any ad. It does this by automatically setting budgets for up to 10 different micro demographic segments and when it finds a segment that performs well (converts more), it starts to exploit those segments by assigning more budget to them and less budget to lower converting segments.
This process is dynamic, meaning a demographic that converts the best this afternoon for a given ad, might not be the same segment that converts the best tomorrow morning, so Adext AI adapts every hour; always looking for the best audience segments for your ads.
Adext AI manages up to 10 audience segments every hour which equates to potentially 240 budget updates per day for each of your ad groups. It is able to perform each of those updates intelligently by learning not only from each of your ads but from every other ad managed by Adext AI through a method called Transfer Learning.
If you have any questions, please contact us through our chat or at this email