Here's our Best Practices list so you can get the most out of Adext AI and have the best results:
Before you invest on digital marketing campaigns for Facebook and Google, it’s advisable that you perform a web analytics audit on your website. Verify that you have data tracking tools installed on each page of your site (such as Google Analytics).
Once you have an accurate RMS (Results Measurement System), set up the attribution model that relates to your business model. We recommend a first click attribution model.
First click will give you an idea of which channels are the ones that you can ascribe that first point of contact to, and, thus, make your digital media investment more efficient. Another attribution model that is recommended is Position Base, which distributes 100% of a conversion total to the different points of contact the final user used to get to the website and perform the desired action.
Choose the right conversion. It’s recommended that you configure your Facebook and Google Ads campaigns to a standard conversion model, not a personalized one. The standard model is the one found by default on the platform. It’s best to do this so you may avoid configuration errors.
Make all the necessary optimizations before you connect Adext AI. Even if it’s just for a point of comparison or to maximize results. It’s advisable that your team makes their best effort regarding campaign optimization, this way you will be able to compare the best a human can do, against the power of Adext artificial intelligence.
If you are an e-Commerce, verify that you have the necessary inventory or that the campaign is not of any particular launch, this way your initial test with Adext AI can last 10 days without the changing campaign.
Discover your Dashboard. You can personalize your dashboard to your liking, choosing the most relevant KPIs you want to see in each Smart Campaign.
Some of the KPIs you can choose are:
- Conversion Uplift
- CPA (Cost per Action)
- % Conversion Rate
- CPM (Cost per Thousand Impressions)
- CPC (Cost per Click)
- CTR (Click Through Rate)
Your dashboard will show you a comparative table of the KPIs you select of your original Campaign, against the KPIs Top Performers of the Smart Ad Groups of the Smart Campaign optimized by Adext AI.
Your dashboard will display 3 rows: A, B and C. A is your original campaign, B is a clone of your campaign without Adext AI optimization and C is your campaign optimized by Adext AI. Test C is the Adext AI Ad Group that combines all the micro demographics that run individually with Adext’s AI and compares them.
*If you are using Explore AI Only, you will be shown only C. If you chose Explore AI vs.No AI you will see A,B,C or B,C, depending on the results.
Adext AI needs 40 dollars a day, which are divided into two. 50% is assigned to a campaign that will never be optimized (and which will be the one you can compare Adext efficiency to, “B”). And the other 50% is assigned to campaigns that will continue to be optimized with artificial intelligence (“C”). This way, you can rest assured that the campaign you connect (“A”) won’t be modified.
Is there an ideal pre-configuration? The pre-configuration depends on your objectives. For example, if you have an e-Commerce campaign and your pre-configuration demands a data layer, it will definitely give you an idea of metrics such as ROAS or ROI. Do an analysis audit before, and if you agree with the results of such audit, Adext can begin from there.