The target ROAS allows you to bid based on an objective return on your advertising spending (ROAS).
This Smart Ads strategy of Google Ads allows you to get a higher conversion value or revenue with the return of the advertising investment (ROAS) goal set in your account. Your offers are optimized automatically during the auction, allowing you to adapt the offers of each of the potential customers.
For example, if your objective is to obtain a value of $5.00 USD in sales (this is the conversion value) for every $1.00 USD you invest in ads. This means that you set an objective ROAS of 500%, that is, for every dollar that you invest in ads, you want to get an income five times higher than that investment.
To set up an objective ROAS bid strategy in your account you must complete the following steps:
Click on Campaigns in the Menu on the page on the left.
Select the campaign you want to edit.
Click on Settings in the menu of this campaign page.
Open Offers, and then click on Change bid strategy.
Select "Target ROAS" in the drop-down menu.
Click on Save.
Once the ROAS is configured on your platform, Adext AI will be able to show you that metric on your dashboards, otherwise the metric will appear empty.
For more information see:
https://support.google.com/google-ads/answer/6309035?hl=en
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