Edgar Barrón avatar
Written by Edgar Barrón
Updated over a week ago

The ROAS or Return on Advertisement Spending (ROAS) of the total purchases on the website, is based on the value of all conversions recorded by the pixel of your advertising platforms on your website as a result of your ads. 

This result is calculated by dividing the shopping conversion value on the website by the total amount spent on advertising to acquire said conversions.


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