Yes. We require a minimum budget to get you the best results for your ad. Minimum budgets are based on a daily amount, for example a day your minimum budget for each ad group/set can range from $1, $5 or $40 USD, according to Facebook and Google restrictions.
It's also important that you take into account the setting of your campaign for the amount of your total daily budget.
- For impressions, its daily budget must be at least $1 a day
- For clicks, Likes, video views or post engagement, its daily budget must be at least $5 a day
- For low frequency events like offer claims or app installs, its budget must be at least $40 a day
Based on these restrictions implemented by Facebook and Google, for Adext to run adequately and manage the copies and the clones of the original ad, it needs, respectively, a minimum budget of $40.00 USD, $200 or $1,600, per day for each one of the ad groups/sets it manages depending on your campaign settings. This is divided into $20.00, $100.00 and $800.00 USD: half for the copy of your original ad set which won't be optimized by Adext, and, the other half for the one that would be optimized by our AI.
Adext AI distributes your budget the following way: it creates two clones of your original campaign on your platforms, one that will stay the same and one that will be optimized. The first copy will be a carbon copy clone of the original ad group/set that you connected and will run in a traditional schedule, managed by Google or Facebook. This will be compared to the clone ad group/set Adext AI creates, run simulations and make experiments for each demographic.
These campaigns will be competing in equal circumstances, so you will see the advantages of running your campaigns using true AI in the performance of your ad groups/sets. In addition to these, you will be asked if you want to keep running actual original ads campaign, if you do so that one would be completely independent and therefore not contemplated in Adext’s original budget estimate. This means you’d be paying the investment of that one as you’d prefer, you could increase or decrease your budget and apply changes to your audience there.