All Collections
FAQs: UNDERSTANDING ADEXT
What is the difference between demographics and an audience?
What is the difference between demographics and an audience?

Two terms that are sometimes used interchangeably but Adext AI has a specific meaning for each.

Edgar Barrón avatar
Written by Edgar Barrón
Updated over a week ago

Adext AI manages demographic budgets for your ads in order to find the best audience for your ads.

Demographic

A demographic is a specific segment of society, the following are all examples of demographics:

  • males

  • females

  • people aged 18-24

  • people who use mobile phones

Audience

A collection of demographic segments forms an audience, for example:

  • males & females that are between the ages of 18-45 who use mobile phones and desktop computers

Visit adext.ai

Did this answer your question?