You connect your ad accounts, defining how much budget you want Adext AI to manage and choosing an ad group. It learns from your ad activity to manage up to 10 distinct budgets for the Highest Sustained Conversion Rate.
You're now using next generation ad tech AI in your own ad account in about 5 minutes.
You associate your Google Ads and/or Facebook account with Adext AI
You tell Adext AI how much budget you want to spend for one of the ad groups in your Adwords and/or Facebook account
Adext AI learns from your ad activity from your ad account and establishes your prior average conversion rate as a baseline for the ad group you selected
Adext AI clones that ad group in your ad account(s) so that it can manage up to 10 distinct types of budgets (cloned ad groups will be appear in your ad account like 'adext-[original name of your ad group]...')
Adext AI intelligently manages those distinct budgets every day across Google Ads and/or Facebook, optimizing for the Highest Sustained Conversion Rate (HSCR) and top KPI Performers.
You monitor your customizable dashboard which shows all the metrics you selected, you’ll will see your winning demographics and KPI’s. Read more about your dashboard here
This process is dynamic, meaning an audience segment that converts the best this afternoon for a given ad, might not be the same segment that converts the best tomorrow morning, so Adext AI is adapting every hour; always looking for the best audience segments for your ads.
Intelligent Ad Optimization at Scale
Adext AI manages up to 10 audience segments every hour which equates to potentially 240 budget updates per day for each of your ad groups. It is able to perform each of those updates intelligently by learning not only from each of your ads but from every other ad managed by Adext AI through a method called Transfer Learning.
Learn more: How Adext AI Uses Your Advertising Data
Adext AI intelligently knows when it should be exploring more (to ensure it's not missing out on a winning combination of segments) and when it's certain it should be exploiting more (assigning more budget to performing segments) and it continuously adjusts its explore/exploit mix to achieve the Highest Sustained Conversion Rate (HSCR) for every ad group it manages.
Adext offers Artificial Intelligence models that you can use according to your needs and campaigns goals. Such as:
Adext AI Explore Only – It assigns an audience to a different Key Performance Indicator (KPI), based on the predictions of thousands of simulations over a 24-hour period per every Ad Group/Ad Set, optimizing the budget with different audiences according to this data, identifying your winning performing ads.
Explore AI vs. No AI- It finds the best performing audiences while putting Adext AI to the test against your original campaigns’ results. Expect one or a few more audiences to surpass the results of the original Ad Groups / Sets in KPI’s like: Cost Per Thousand Impressions, Cost Per Click, Click-Through Rate, Conversion/Action Rate, Cost Per Conversion/Action and Return On Ad Spend, if included in your configuration. Read more here
Amplify Beta- You’ll have the option of boosting your winning audiences, widening the possibilities. Once these audiences have stand out by their performance, you’ll be able to choose 3 different AI models with different objectives, so you may try the one you think will make your campaign’s results increase. Read more here