Adext AI is a Dynamic Audience Optimization Platform used to find the best audiences for your campaigns, identifying the lowest KPI cost, or the highest when it comes to metrics like clicks, impressions, conversions, etc.
Adext Artificial Intelligence will analyze the data it needs and based on this information will make intelligent decisions and take action. It will explore and find dynamic audiences that perform best for your ad sets and ad groups and this way, improve your campaign’s performance.
Intelligent Ad Optimization at Scale
Adext AI manages up to 10 audience segments every hour which equates to potentially 240 budget updates per day for each of your ad groups. It is able to perform each of those updates intelligently by learning not only from each of your ads but from every other ad managed by Adext AI through a method called Transfer Learning.
Learn more: How Adext AI Uses Your Advertising Data
It uses Machine Learning, a computer system that performs a specific task using patterns and inference, instead of explicit instructions. With sample data or "training data", it makes predictions or decisions. To use Machine Learning as a tool, you link your campaign’s data to Adext so it can extract, analyze and predict with millions of data how to iterate best.
That’s why it’s a great time saving tool. This quantity of iteration would take a human a really long time to do, bordering on impossible. Adext makes this a possibility enhancing your digital marketing capabilities and augmenting them, giving you the control and support of machine learning tools that simultaneously automate, optimize and simplify the data analysis process so you can concentrate on the strategy of your campaign.
Now you can work further on your ad copy and design, as well as increase the quality of the material you want to insert into Adext without worrying about exploring and finding the audiences you need. To achieve these goals, Adext AI has designed two AI Tools so far:
1. Explore AI vs. No AI
With this AI tool you’ll see in your dashboard 3 players called A, B and C.
A: Your original campaign, which you can turn on or off.
B: An identical clone of your campaign created by Adext AI, which will run without AI and will compare Adext’s results VS without Adext AI optimization.
C: Your campaign optimized by Adext AI, its clones will constantly search for the top performance demographics to help you find new audiences or a more accurate target for next campaigns. Here, the assigned budget is divided in two: half for C and half for B, so you may compare both.
2. Explore AI Only
The selected campaign is administered 100% by Adext AI (just C). Adext will optimize your budget identifying which is the best performing ad and assigning most of your budget to this “winner ad”.
Since the whole budget is assigned fully to Adext’s clones, your campaign can enjoy 100% all of Adext’s potential for its optimization, especially if you follow our Best Practices.
You’ll have the option of boosting your winning audiences, widening the possibilities. Once these audiences have stand out by their performance, you’ll be able to choose among 3 different AI models that offer more options for your campaigns and will help you improve the result and take your ads further. For more information about this model, read Everything You Need to Know about Amplify
If you have any questions, please contact us through our chat or at this email