The first section of both dashboards will show you a comparative table of the main KPIs of your original Campaign (taking into account only the ad groups/sets that you selected in the set up) against the KPIs of the Smart Ad Groups of your Smart Campaign that you will find in a purple column called "Adext AI performance".
Remember that depending on the dashboard you are consulting at the moment, the general KPIs (for Smart Campaign) or individual KPIs (for Smart Ad Group) are displayed. The KPIs shown in this section are:
Conversions: in digital marketing the conversions are known as the actions that we expect the user to perform depending on the objectives of the campaigns. For example, if our goal is to generate leads, the expected action is for the user to complete our registration form and these registrations would be considered as conversion; in an e-commerce or a SAAS, on the other hand, the most important conversion is direct sales. In the general dashboard they are calculated according to the number of total conversions of the Smart Campaign, in the individual dashboard, the total conversions of the Smart Ad Group.
Conversion up lift: this value is calculated by subtracting the number of total conversions of the campaign or ad group on the original campaign minus the Adext AI conversions between Adext AI conversions. To know the percentage of increase or decrease of the Adext AI conversions in respect to the ad groups/sets of the original campaign.
ROAS: also known as Return on Advertisement Spending (ROAS) is the total purchases on the website and it is based on the value of all conversions recorded by the pixel of your advertising platforms on your website as a result of your ads. This result is calculated by dividing the purchase conversion value on the website by the total amount spent to acquire that conversion. If your metric is empty, it is because you have yet to configure the ROAS in your platforms, if you want to know how to configure your accounts so that this value is reflected in your dashboard, click here.
Assigned Budget: you’ll find the total budget allocated to the original campaign on the left side of the table and the Smart Campaign on the right side.
Spent Budget: you’ll find the total budget spent on the original campaign on the left side of the table and the Smart Campaign on the right side.
Bellow, you will see a screenshot of the two dashboards previously mentioned, the Smart Campaigns one only shows the KPIs and the Top converting Smart Ad groups.
While the Smart Ad Groups one shows the comparative table of the main KPIs, a graph that shows the number of conversions per demographic per day, another one that shows the cost per day per demographic in relation to the number of conversions of the Smart ad group and a table of the Top converting demographics.