Adext AI is intelligent enough to know when it should do additional exploration to make sure it isn't missing an opportunity. It takes this decision every hour for each of your ads. The reason Adext AI explores is because it wants to achieve the Highest Sustained Conversion Rate (HSCR), that is the theoretical maximum conversion rate for a given ad. To do that, Adext AI needs to always be looking for the right mix of demographics to maximize the conversion rate for the entire duration of your experiment.

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