When creating using Adext AI to manage an ad group, you'll be asked for which demographics you want to include, exclude and explore, here is what the means:

  • Include - Adext AI should always set some amount of budget for this demographic unless it detects very poor performance
  • Exclude - Adext AI will not set budgets for these demographics but if you set too many excludes you could significantly reduce Adext AI's efficiency
  • Explore - Adext AI will decide when to set budgets in these demographics while it looks for the best audience

For more information on this topic, see: Why should I let Adext AI explore demographics?

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